Introduction on SEO
SEO (search engine optimize) seems to priority WordPress as a writing platform for reaching out information because of its advantages in feature
WordPress alone doesn´t mean that your site will get ranked highly on the search engine. You have to know the tactics to be able to boost SEO effectively and therefore grow the traffic from google.
Due to many features on WordPress which are SEO friendly, it will become easier to imply the tactics to get ranked. So you can have time to just focus on the task and the writing. The traffic of your choice, which is organically(free traffic), has a stronger tendency to grow.
In this post the following topics will be described:
What is WordPress?
What is WordPress SEO?
How to get started with the basics of WordPress SEO?
How to optimize pages and posts?
How to advance your WordPress SEO?
The majority of tips here are dedicated to those with self-hosted WordPress sites, in other words, wordpress.org. But some of the tips may even work for hosting WordPress as well.
What is WordPress?
WordPress is the biggest system in how to manage the content for the better. It contains 35 % internet user and has produced many of the successful websites which you may have visited on the daily basics. The most famous brands international like BBC America, Time.com, TechCrunch, and even Rolling Stone are running WordPress to be able to carry on their business successfully. This indication proves that WordPress is even working for you when the main purpose is to develop your site.
WordPress started as a blogging platform year 2003 and today is providing the most effective and all-around solution for running websites and also being used in E-commerce.
Why does WordPress has become a tool for many websites creators popularly?
It is very easy to use and you don´t have to be data expertise to run sites on WordPress.
The system is very dynamic and easily adapt to changes in the user. It also contains thousands of themes that you can choose to fit the design to your content. You can also expand the main functions to get access to installing more than 55 000 plugins. Because of the themes are possible to develop in advancing the design and adapting the functions in use, you can be able to create professional websites for being outstanding.
You can be very supported by the community of WordPress with many of the technical and professional staff in services no matter how hard the problems are. In the support forum, the instructions are very easy to follow.
Working with self-running hosting WordPress may not be fit for everyone. Sometimes you have to search for other website developer platforms to have time to work with your other skills instead. Like other things, there are cons and pros in WordPress. The challenge seems to be real for those in the learning curve and does not have the habit of updating the site. Otherwise, the system can be very powerful and offers many great foundations to be successful in SEO.
What is WordPress SEO?
One has to understand that WordPress itself can not get you ranked through SEO, you have to research and apply other ways of working to get your site to be visible highly on Google. Despite this, the way the system is handling your content can be possible for you to take advantage of even without any technical experiences.
The technical question in the case of how your site is doing well via WordPress is crucial. You should get all of the technical set up right from the start to avoid not be indexed or interacted with the search engine properly.
Besides SEO tactics which are the same for everyone on WordPress, you have to work on your other skills to get the site ranked. Make sure you create high-quality content with a lot of value on your topic in niches, get high converting links. Go through the technical set up twice so you don´t miss out on something important to be friendly on SEO. As I said before the WordPress is automatically taken care of the basic
that can help your site get ranked.
But you still have to learn other growing tactics to drive traffics on the platform, especially the WordPress SEO basics.
Here are the basics steps on how to focus on building your site to be SEO prioritized.
Choose a hosting site you can trust
You need to choose a hosting site practically based on site speed, uptime, and security. These factors are the most important reasons to start with.
Site speed determines how good your SEO performances on the WordPress site. With stable uptime and security can make the quality of your site increases. Don´t overweight the cost before the quality when deciding the hosting. Otherwise, you have to concern about issues on the performance later on.
There are three hosting providers recommended if you are in the process of choosing.
Bluehost, Dreamhost, and Siteground.
Install a theme that is SEO friendly
When started on WordPress you certainly are going to see the most default theme like the “Twenty-Twenty” theme, which in the end you are not sure to use.
There a lot of free themes and even premium themes to choose from. Be aware to choose the one that is working for you and get valuable in front of SEO.
The same thinking is about installing plugins. Unnesseccary plugins can slow down your site. You can test to run a demo through Google´s web.dev to get insights before implementing it to a real website.
Install a Free WordPress SEO plugin
Two SEO plugins for free could optimize your site when installing
All in one SEO pack
The main part of this post is describing how to use Yoast. But I do recommend you take a look at other plugins to work with SEO both for free and paid ones.
Observe that a single friendly SEO plugin is just a component of how to optimize your site. You better complement this with other recommended tactics to get the optimal outcome as possible.
To install a plugin in WordPress is to log in to the admin panel and navigate to the “add new” plugin down to the left-hand menu: Plugins>Add new
Once you are there, search for the plugin you want to have and hit “install now”
After you have installed you need to activate the plugin. There will be a guide on what other plugins are needed to installing later on this post.
Set your preferred domain
It doesn´t matter whether you choose your domain as https://domain.com or https://www.domain.com, because it doesn´t have an impact on the SEO. Otherwise, you need to make sure that your site is connected to one of these domains. Get notices that Google will change the domain to be different URLs as a result of searching.
Head to setting>General. Here you can choose your preferred domain:
WordPress Adress (URL) https://domain.com
Site Adress (URL) https://domain.com
The other domain version will then be redirected to your preferred domain. If you decide to create a new website then feel free to choose both the preferred domain and the other domain version. But if you are replacing an existing site, make sure that you use the same version of the domain as earlier.
Besides all this, even make sure that you have the right SSL certificate and run your website by using HTTPS. If you don´t find the certification at your site, talk to the hosting provider to set up. Or you can go to https://letsencrypt.org/ and reading about this. Find out how you can set up a free SSL in WordPress by yourself here https://www.wpbeginner.com/wp-tutorials/how-to-add-free-ssl-in-wordpress-with-lets-encrypt/
Take a look at your site´s visible settings
There is a risk that WordPress can tend to discourage you from indexing search engines. The result is that your site will not get ranked. This issue is common when you as a website developer are in the middle of managing all of the processes in creating.
To avoid this to happen, check your site´s visibility settings under Settings>Reading.
Here you will see a checkbox right at the bottom of the page
If the box is check, make sure to undo this.
Enable SEO friendly permalinks
There are a lot of options on WordPress on how to structure the URL. You must be using the SEO friendly one.
From the theme of default WordPress usually start with https://domain.com?p=123. URLs like these are not SEO friendly and you can not on the right way identify what the site is about.
You can rearrange URL structure by Settings>Permalinks
Usually, you want to choose Post name for your permalinks
Verify your site with Google Search Console and Submit Your XML Sitemap
You better start to verify your site with Google Search Console. There is a guide on how to do this here https://www.semrush.com/blog/definitive-guide-google-search-console/
Follow the verification steps listed above and choose the HTML tags method. After, go to the Yoast plugin SEO>General >Webmaster Tools.
Then enter the contents of the HTML tag into the Google verification code box:
(Image for General Yoast SEO verification, webmaster tools verification)
Once you have verified your site, you need to submit your XML sitemap by heading to the Sitemaps tab. (Yoast generates an XML sitemap by default-check domain.com/sitemap.xml)
You can then submit your sitemap location (sitemap.xml):
Recommendation for SEO on WordPress: How to optimize pages and posts
When you have implemented the WordPress SEO basics, you can continue with optimizing your site and working on tactics that can rank your site higher.
Firstly you can look at how to approach SEO when optimizing pages and posts before going on with further tips and tactics on how to take the site to the next level.
Go through Keyword Research
By keyword research (referrer to the link https://www.semrush.com/blog/keyword-research-guide-for-seo/, )you can optimize the content of your site. Do this already at the beginning of improving SEO and stick to your initial plan to improve.
Use the Keyword Overview tool to conclude the keywords you should be using and optimize for.
Install the SEO writing Assistant by SEMrsh plugin and create great content.
Before creating the content to optimize, install the SEO Writing Assistant plugin, which is also available as a Google Docs add on). In this way, your content will be surely SEO friendly. The plugin will also give recommendations and analysis based on your Google top 10 rivals for a given keyword.
Simply enter your target keywords and hit the recommendations to see a list of improving the content on the page.
To able to rank at the top of Google you must create great content with valuable information. The SEO writing assistant will help your content to be optimized and structured in a search engine friendly way.
Study other Ranking Contents
Have time for research other top content on Google ranking to have an inspiration for creating high converting content. So you can be aware of what the target is. The content in that way tendency working on a higher level.
Research information about what content to create for being SEO friendly and therefore get a higher rank. Learn to improve your writing skills to be more attractive to your target audience.
Create Custom URLs for pages and posts
When starting with the default theme, WordPress uses your title of the page to create the URL, which sometimes can be long or very narrow on the SERPs
Let´s say that your content is about “The best child beds to buy in 2020”. Due to how to set up the permalinks, you are likely to end up with a URL of https://domain.com/the-best-child-beds-to-buy-in-2020
Image permalink https://domain.com/the-best-child-beds-to-buy-in-2020. Because your targeting title is “best child beds”, you can now choose to change the default URL and have a custom permalink for the page.
Simply click the “edit” button, and then enter the preferred URL.
Use page headings that are optimized
When your default URL is created then the heading 1 as the page title also shows in the URL.
The heading 1 is like the main title of the page and representing what
your site is about.
To rank well in Google you better heading your title on all of the phrases in different headings, for example heading 2-6. The heading 2 or more after is like the subheading. In that way, the structure of the text is better. Remember also to make space between different phrases and divide the subheading so the content is more friendly to read.
You can add heading 2-6 tags into your content by clicking onto a block, selecting the styles as heading, and choosing the type.
Insert optimized title tags and meta descriptions
The tag on the page title tells users and search engines what your page is about and also defines it as an important ranking factor. This is also showing on Google as a search result when the user clicking on it.
Plugin Yoast tends to show the tag of the page title using the page heading. There is a risk of overdoing the variant keywords in the content to improve for search engines, which may not include in the page´s heading and therefore may not be visible at the head tag.
SEO title images
To solve this issue you can either use snippet variables. ad custom text as your title tag, or use mix of both.
The title will be rewritten instead to
The best child beds to buy online from UK retailers in 2020. Do this title as an SEO title and insert the snippet variable.
Take a look at the keyword research guide to optimized each page´s title tag and learn more about how to structure pages.
While meta descriptions will no longer be a direct rank factor. They do indirectly impact your site´s organic performance due to CTR (click-through rate. It is worth spending time to write enticing descriptions. These can be any length but typically around 160 characters. You can add meta descriptions within the same section as title tags.
Use internal linking
Using internal linking is to help the user to get to know more about different topics among the pages. In this way to you can avoid to referrer to other authority sites to earn the credits.
But you can set the internal link on your page on WordPress by just highlight the text of terms which you want to link (this will improve your link´s anchor text) and click the link button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.
Optimizing by name the image file
You better use the image within the content. A study Backlinko has shown at least one image can increase the ranking.
It is very easy to upload a screenshot or image with a useful filename. We tend to underestimate this action, but it can indirectly impact your quality of content when ranking.
When uploading an image to the WordPress media library, make sure the optimized title is on the image file. This creates a better context for your content. Rather than /image123.jpg for an image of large childbed, use/large-child-bed.jpg. You better double-check that the file name of the image is related to your page.
Create alt text to images
When you have inserted the images on your content, you can even put the alternative text to specific describing them so they are better correlated with the content and therefore qualified for search engines.
Control the alt tags have clarity in the description of what the images stand for. You simply add alt text to each of the images on WordPress by going to the “image setting” section on the menu.
Image settings, alt text
Take action on SEO to a higher level within WordPress. Follow these tips.
If you have applied all of the tips above to ranking higher on SEO, then you have gone through all of the basic steps on WordPress. See these steps as your checklist for every created page to not miss out on anything important and for not have wasted your effort.
There are more further actions you can take to improve your site´s performance and therefore be standing out of the competition in the niche. Here are some advanced tactics you can use.
Install a cache plugin to improve site speed
Since WordPress offers a lot of solutions to strengthen your site´s performance, the speed of your site can also be one of the ranking factors for considering.
You can easily do this by using a caching plugin to cache your posts and pages as static files. These files will serve your users than being dynamically generated each time and can significantly improve the performance.
Optimize your pages
When you have optimized your images, you also have improved the site´s speed and performance.
Having many images on your pages can sometimes change the size of the page, which means that the used images are not being properly optimized. For example, when you are using the image when it´s own size is larger than the size it will be displayed at.
But you can change the original size of the image to be more adaptable by using your WordPress media library of the site to do this. You can even install the Smush plugin for many more planning pictures.
Sort out by erasing noindex tags and other low-value content
WordPress uses different technical terms in such systems as categories and tags.
When you created a content based on child beds then you categorized
for different of prises, looks, ages, gender, theme-based, size, and maybe on how they are functional and so on.
While tags are more narrow and only containing terms of the specific category. For example child beds in barbie based theme, then the tags can be pink, princess bed, barbie models dolls, single bed or double barbie bed, barbie fancy designs of bedclothes or furniture et.c.
Those tags which aren´t on your page will only create low-value content and be sending traffic from google with lesser quality.
To get rid of these tags you can add “noindex” tags straight within Yoast.
Head to: SEO>search appearance>taxonomies
Then you can choose whether or not to show the taxonomy type in search results.
The image on Yoast tags noindex
Be sure that you have chosen “no” for any taxonomies, content types, or archives.
Notice your page with Schema
Schema markup can improve your SEO in performance by adding context to your content and data. In this way, you are making better explanations for Google about your site and even help the searchers to find valuable and helpful information when searching. More traffics will come to your site and therefore a higher chance for clicks.
On Yoast there is a fully structured data graph that you can mark up for every post and page on the site. Just choose a “Yoast Structured data block” to mark a shema for your content.
Use visible latest update date
For visitors to know that your content is at the right time and updated, always use the latest date when publishing your posts or pages.
The easiest way to do this is by installing WP Last modified info plugin on WordPress.
Now you know that WordPress has a strong reason to be a good platform for websites and blogs to ranking on SEO. Not only that it is friendly for the visitors to use the site but it is even easy to apply all the tactics to improve the performances on SEO.
When you want to reach out for more traffics and striven for high converting in sales then WordPress is the right tool to take advantage of. If you had followed all of the steps above right then your site will stand out from the competition effectively.